The campaign to end drunk driving dramatically portrays the consequences of drunk driving in order to infuse fear into drinkers who are irresponsible and reckless.
By comparing the fine point on a their pen to the fine lines of a fingerprint, Sharpie persuades the audience of the precision of their pens.
Denver Water company uses a portionized park bench to suggest that the population should conserve water by only using the appropriate amount instead of being wasteful.
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